You already have the property photographs. Turning them into a reel or a set of listing creatives looks like an obvious extra service. Then the agent changes the headline, the seller requests a different room image, and a supposedly quick add-on takes most of an afternoon.
The generation charge is only one part of the job. To price this work sensibly, count the time needed to choose inputs, check the property, correct copy, handle feedback and deliver files someone can actually publish.
Define one saleable package
Start with a small offer tied to your existing photography delivery. For example: two finished listing designs, one in a feed format and one in a portrait format, using the approved photographs and property details. Include one consolidated revision round within the agreed brief.
That is easier to quote than “AI content creation.” It also tells the buyer what they receive. A reel can be a separate add-on with its own agreed length, format and revision boundary, rather than an undefined bonus.
Use Propviz's Listing to Design for the image artwork and Listing to Reel for moving clips assembled from the photos. Keep your original photography service distinct. AI-generated motion is not footage captured on a walkthrough, and an altered room image is not a record of the property's condition.
Time the complete job before setting the price
Run a few representative jobs through the entire process. Include a straightforward listing and one that needs more checking. Record time against preparation, generation and selection, quality review, client changes and handoff.
A spreadsheet is enough for the costing. If you already track time, Toggl Track's detailed report shows individual time entries, so you can inspect where the work went. Do not stop the clock when the model returns an image; the job is finished when the approved files are delivered.
Count rejected generations and failed experiments in your own cost records. They may be necessary production work, but they are not extra deliverables the client has agreed to buy. Check Propviz's current plan and download access and allocate software costs across the work you realistically expect, not a theoretical maximum volume.
Use this costing worksheet
The following numbers are a hypothetical USD example for an add-on, excluding the original photo shoot and applicable sales taxes. They are not a recommended local selling price or a Propviz usage quote.
| Cost item | Example allowance |
|---|---|
| Production, checking and included revision: 1.5 hours at an internal labour cost of $40/hour | $60 |
| Allocated software, generation and licensed assets | $8 |
| Allocated overhead, administration and payment fees | $12 |
| Total estimated delivery cost | $80 |
For a chosen 40% margin on these included costs, the calculation is $80 ÷ (1 − 0.40) = $133.33. That is a costing illustration, not evidence that buyers will accept the price. Check your actual fees, taxes, workload and market before quoting.
If the package sells for $150 with an $80 delivery cost, $70 remains before tax and any costs not included above: about 46.7% of revenue. One unplanned hour at the same $40 labour cost reduces that remainder to $30, or 20%. This is why the revision boundary matters as much as the model cost.
Put the boundaries in the quote
Here is a starting scope to adapt, not a substitute for your service agreement:
Two AI-generated listing artworks for one property, delivered in the two formats agreed before production. Client supplies approved photographs, current property facts and required wording. Includes one consolidated revision round within the agreed direction. New concepts, replacement source photos and additional formats are quoted separately. Delivery starts after complete inputs and ends with approved exports.
Specify how you handle production mistakes. Correcting an address you entered incorrectly should not use up the client's creative revision allowance. A newly requested campaign direction is a different kind of change.
Confirm the permitted use of the source photography and any logos or licensed assets. State who approves disclosures and property facts. If the client expects editable files, explain that Propviz produces finished image compositions, not a layered design file. A separate editable text overlay is possible in a tool such as Canva, but quote that finishing work if it is part of the service.
Offer it as a clear choice at the right moment
Show a labelled example when the agent books photography or approves the photo delivery. Explain the output and turnaround, then give them a price. There is no need to sell model names or the number of attempts you expect to make.
After the first paid jobs, compare quoted cost with actual time and revisions. If the margin is weak, identify whether the problem is the price, scope or process. Repeated factual corrections suggest an intake problem; repeated requests for new directions suggest an approval problem.
A useful add-on should increase the value of the photography relationship without making the core service late or unpredictable. Keep it small until the delivery is repeatable.
